Business innovation is transforming people's lives like never before, including not only the way people get life information, the way they work socially, but also the food they eat every day and the way they eat. In the new wave of change, the pursuit of natural, healthy, green and convenient food has become a new direction. In the past two years, almost all food companies around the world have been striving to create a natural and healthy image and actively create a diet.

The snack market will continue to explode

According to data from market research firm NPD, Americans are now eating less for three meals a day, instead they are increasingly eating snacks.

This is happening in China. In the past five years, three squirrels have sold 10 billion yuan in Tmall since they started their business. Among them, the light sold 5.5 billion yuan in 2016. According to figures from the 2017 China Leisure Snack Industry Research Report, the scale of China's casual snack market in 2010 was 401.4 billion yuan, with an annual growth rate of more than 10%. Behind the growth of the snack market is the change in people's lifestyle and lifestyle. Eating snacks is becoming as important as eating a meal. In people's busy and rich life, eating time, frequency, and food are changing. According to the survey data of the snack market in the past three years, more satiety meat or seafood snacks accounted for 25% of the entire snack market. According to the Mintel report, 48% of consumers believe that meat/seafood snacks are delicious, and 46% believe that such snacks are full.

Fast food products may replace some takeaways

On the one hand, young people are becoming less and less fond of cooking, but on the other hand people are becoming more critical and want healthier food. From ready-to-eat Japanese ramen, various health soups and syrup boxes to semi-finished food ingredients, it is all these young people. Without exception, they will put their products on a healthy label.

The past roadside foods have also been replaced with food that has become a trend. For example, it is convenient for snail powder, instant rice noodles and self-heating small hot pot. Now go to Tmall, Jingdong and other e-commerce platforms to search for "convenient hot pot", at least 30 brands will appear.

Plant foods become popular

Plant protein used to be a nutrient for vegetarians, but today's pursuit of a lean health trend has pushed it to the mainstream. In the 2018 forecast released by the Whole Foods and Specialty Foods Association, organic products will become the most popular category, such as soy milk and almond milk will become a substitute for milk. In addition to vegetable protein drinks, another method of ingesting vegetable protein is to eat "fake meat." Fake meat is made from peas and made into hamburger patties, which taste like ground beef.

In addition to plant proteins, Whole Foods believes that Ganoderma lucidum and dried ginger are also increasingly found in coffee and tea drinks. At the same time, floral fragrance is also regarded as a natural and healthy taste. From latte, oatmeal to marshmallow, many products have been added with flowers.

People are still fascinated by the taste of bubbles

In the pursuit of health, carbonated drinks are also making a face-lift, they want to become a healthy bubble water brand. In the past five years, bubble water has also become popular among Chinese young people. In addition to water and juice, the drinks that are filled with bubbles are coffee. This fine coffee called Nitrogen Coffee was initially popular only in the niche, but then Starbucks intends to enter the global market as a mainstream coffee.

In the wine, in the past two years, there has also been a new category of Hard Seltzer, which is a low-sugar low-calorie, bubble-containing alcoholic beverage. A bottle of 550 ml Hard Seltzer has a heat of only about 100 calories.

Food ingredient information is becoming more and more important

Food safety is still the most concerned issue. With the frequent occurrence of food safety issues, people are willing to buy products with truly high-quality raw materials at a higher price. At the same time, technology is also changing the distance between you and food. Simply put, the blockchain can currently do two things for the food industry: one is a more efficient food backtracking system. When a food safety incident occurs, the source of contamination can be found in a matter of seconds. The other is to build a sense of trust between the brand and the consumer through the technology itself, so that consumers can clearly see where the raw materials come from.

So far, IBM has already cooperated with nine food giants including Wal-Mart. A large E-commerce company such as Alibaba and JD.com has begun to establish its own global merchandise traceability system when it cross-border e-commerce.