On the morning of October 19th, Xinjiang's famous and special agricultural products hundred enterprise marketing strategic alliance was formally launched in Beijing Agricultural Exhibition Hall. The person in charge of the agricultural departments of the 14 cities in the Xinjiang Uygur Autonomous Region, on behalf of 156 agricultural cooperatives in Xinjiang, agricultural product production and processing companies, and Beijing Sarbrak International Trade Co., Ltd. signed a supply and sales agreement.

Chen Zhangquan, deputy director general of the Agriculture Department of Xinjiang Autonomous Region, said that Xinjiang's famous special agricultural product marketing strategy alliance is a marketing strategic alliance established between Xinjiang's agricultural products production and processing enterprises with a single product, few categories, and lack of mainland market development capabilities. The establishment of the “Hundred Enterprise Alliance” marked the development of a new marketing model for Xinjiang's agricultural product market expansion.

Shen Jianqi, general manager of marketing center of Beijing Sabrak International Trading Co., Ltd., said: “Our marketing agency now has six supermarkets, including Beijing Kekelong, Megaclon, and the supermarket. Beijing stores have about 60 stores. The work done is mainly focused on first-tier cities, radiating second- and third-tier cities, completing 1,500 specialty stores in three years and realizing direct supply to domestic large and medium-sized supermarkets."

Supply and marketing agreement signed at the scene to participate in the signing ceremony of the coalition Keziersuokeer Zhang Xinmin, director of the Agricultural Bureau of Luzhou told reporters that participate in Xinjiang famous special agricultural products hundred enterprise marketing strategic alliance, is the best publicity and marketing methods for agricultural products in Kezhou. The annual production capacity of the Mugna grape is about 150,000 tons in Kezhou, 300,000 tons in Baerian apricot, 50,000 tons in fig, and 100,000 tons in white-leaf garlic. Agricultural products will be able to go out of Xinjiang and go to the country.

Xinjiang, as a large agricultural region, has good quality of Xinjiang's agricultural products with unique light and heat resources, and a group of agricultural products such as Hami melon and Turpan grape have become familiar public-appropriate regional public brands of all ethnic groups in the country. The basis for the "going out" development strategy for Xinjiang agricultural products. Xinjiang has basically completed the task of establishing large-scale and standardized bases for the six major industries of grain, cotton, fruit, livestock and facility agriculture, and regional agriculture. Red dates, walnuts, processed tomatoes, alfalfa, safflower and many other specialty agricultural products have been used in agricultural output value. The proportion of China's economy has been expanding year by year, which has become a new bright spot for the increase of farmers' income in Xinjiang. At the appropriate time, the autonomous region put forward new requirements for “strengthening the construction of export platforms and comprehensively advancing the development of a modern agricultural market development system”. In accordance with the arrangement of the People's Government of the Autonomous Region, the Agriculture Department took the lead in carrying out the construction of an export platform for agricultural products in North China, with Beijing as the focal point. It has established two Xinjiang special agricultural product exhibition and sales centers in Beijing and has contracted two sessions of the Beijing Fair of Agricultural Products in Xinjiang. We have achieved good results in strengthening publicity and promoting cooperation. Some specialty agricultural products in Xinjiang have successfully used the exhibition center and the trade fair platform to step out of Xinjiang and move toward national and international markets.

Zhang Zhangquan, deputy director general of the Agriculture Department of the autonomous region, Nuerjuma-Gahai, a member of the Tacheng district committee, Zhao Jie, deputy commissioner of the Altay district, and Liu Xue, deputy director of the BINGTUAN Agricultural Bureau, jointly launched Rainbow Ball. The alliance was officially launched.