Having just finished the Spring Festival, the provincial capital’s merchants have been eyeing the Lantern Festival. Yesterday, the reporter visited the provincial market in the province and found that as the Lantern Festival was approaching, the supermarket dumplings also gradually became a “fire smell”. Despite the continuous rise in production costs such as raw materials, the price of Tangyuan has risen by about 10% this year. However, in order to seize market share, many businesses have already cut prices in advance. At the same time, in order to cater to market demand to extract more profits, some merchants launched high-priced fruit fillings to grab the market.

In the past few days, the reporter visited a number of shopping malls in the provincial capital and found that with the gradual approach of the Lantern Festival, Tangyuan has become the main push product of many supermarkets, and without exception the business is placed in a more conspicuous counter. In addition to the competition between the major dumpling brands, the major supermarkets also played a “pomp” in the dumplings. In a large supermarket near the cultural West Road, the reporter found that the major brands of dumpling products have been placed in a good promotional refrigerator, and split into two exhibition areas.

Compared with previous years, the retail price of dumplings of major brands has risen to varying degrees this year. "Delicious dumplings last year rose a dollar or two, up about 10%." During the interview, a surname Zhang staff member of a large supermarket near Quancheng Square told reporters. The reporter carefully observed that 400 grams of ordinary glutinous rice balls sold in supermarkets are taken as an example. Most brands sell for around 7 bucks, while the 500 gram retail price is mostly between 9 and 10 yuan.

In the face of the glutinous rice dumplings that have already opened, many brands launched promotional prices early to attract customers. “Original price of 9.6 yuan black sesame dumplings, now only sell 8.5 yuan a pack it!” A supermarket in a supermarket near the industrial South Road, sneaked, the reporter found that nearly a quarter of the supermarket dumplings have played promotional signs, Most of the price reductions are within 3 yuan.

The dumplings after the price cuts and the dumplings with lower prices are also favored by many consumers. "Comparatively, the lower-priced small-packaged dumplings are better for sale. There are a lot of repeat customers!" During the interview, a staff member from a supermarket in the Tangyuan area near Lishan Road explained to reporters: "This type of dumpling is simple to package." The amount is also small, the price of two dollars a pack is very close to the people, selling 100 packs a day is not a problem."

All major dumplings businesses are raising prices while they are busy cutting prices. In this regard, an interviewee in a certain brand of dumpling manufacturer Li Xing staff said that the sales season of dumplings is mainly around the Lantern Festival, ahead of the promotion, to stimulate the public spending, but also in order to preempt market share in the increasingly fierce competition.

At the same time, in order to meet the market demand, more profits are solicited in the fierce market competition, and some merchants launch high-priced fruit fillings to grab the market. “This year, new durians, strawberries, kiwifruit and other fruit dumplings are being introduced, and the price is relatively high.” During the interview, Mr. Zhang, a large supermarket near Quancheng Square, said that the reporter found that the most expensive price is the taste of alcohol and durian, although only 320 grams, but the price of up to 29.5 yuan, equivalent to 46 yuan per catty, a full enough to buy more than 10 jins of eggs.