According to the latest Tariff Implementation Plan for 2012, import tariffs for special formula milk powder will be reduced from 20% to 10%. However, due to the small market share of special formula milk powder, tariff reductions have had little impact on milk powder companies, and current related products have not made price adjustments.

In early 2011, Shanghai Customs discovered in the investigation that the incidence of milk protein allergy in infants within 1 year of age in China is above 3%. Allergic babies will develop milk protein allergy if they eat ordinary formula milk powder, dermatitis and eczema, abdominal pain, diarrhea, and coughing flow Symptoms such as delirium, and special formula can avoid these problems. Li Yongxiong, director of the Mead Johnson Infant Nutrition Research Center (China), said in an exclusive interview with the reporter that the children are allergic to the symptoms. With the development of the global economy, the living environment is becoming more and more “clean” and infants and young children are exposed. The chance of allergens such as soil and microorganisms is also getting less and less, and it causes more and more allergic symptoms in infants and children.

At present, the demand for imported special formula milk powder in the domestic market is increasing year by year. However, in recent years, China has always encouraged the import of ordinary formula milk powder and can enjoy a 5% discount on the provisional import tax rate. The import of special formula milk powder requires the payment of a tariff of 20% of the MFN rate. Therefore, special formula products are several times more expensive than ordinary formulas. Take the example of a deep hydrolysis formula commonly used by patients with milk protein allergy, Nestle, for example, a can of 400 grams is priced at 318 yuan, and a can of 900 grams of 3-stage Nestle Super Energy is priced at 260 yuan. The product price is 2.75 times that of the ordinary formula. Shanghai Customs put forward a specific proposal for setting a low tentative import tax rate for special formula milk in commodity codes. This proposal was eventually included by the State Council Tariff Commission in the 2012 Tariff Implementation Plan.

The reporter learned that there are currently not many special formula products in China. The main products are deep-hydrolyzed and partially hydrolyzed formulas for milk protein allergy, lactose-free formulas for colic and lactose intolerance, and premature infants. Special diseases such as phenylalanine-free formula powder. The manufacturers are concentrated in several foreign milk powder companies such as Dumex, Nestle, and Nudithia. The famous milk powder brands Mead Johnson and Abbott have products in both European and American markets, but they have not entered the domestic market.

The reporter's access to Dumex and Nestle's Taobao official store found that neither of the two formulas had recently made price adjustments. Some analysts believe that because these special formulas belong to niche products and do not enter conventional channels such as supermarkets, there will be no obvious price adjustments. However, as parents’ awareness of “allergies” increases, tariff reductions will allow more brands of foreign milk powder to be introduced into special formula products.

Wandashan milk powder step milk price increase after the relevant report Following the liquid milk start price increase since January of this year, the recent news of milk powder price increases, foreign brands Mead Johnson will change the price, and the domestic milk powder brand Wandashan more The retail price was increased by 25%.

Wandashan Retail Price 25%

The current round of price increase was initiated by Wandashan. Wandashan said that the company has recently implemented a new ex-factory price, and completed the supply price and retail price of distributors and terminal stores by March 31st. Adjustment. Regarding the reasons for the price increase, Wandashan Company’s propaganda department interviewed the media and said: “The raw milk, feed, water, electricity, transportation, labor, etc. have all gone up, and our companies simply cannot digest this rising cost. In the past two years, we insisted on not increasing prices, but now, if we do not increase prices, it will be more difficult for companies to operate."

In addition, there is news recently that Mead Johnson will change prices from this month, but the Mead Johnson said "no comment" on this news.

“At present, we have received Wanda Hill's price increase notice, and the retail price increase will reach 25% this month,” said a reporter from a responsible person of a large supermarket in Beijing yesterday. The three yuan, Mengniu and Yili started early this year. The liquid milk price increase measures have been completed in the last month, with an average increase of 10%-17%.

Yili Shengyuan and others did not follow the trend as the local giant of milk powder sales. Yili told reporters yesterday that "the company does not currently have a price increase plan."

Sanyuan Milk Powder said that the main ingredients of the company's milk powder, including raw powders, were imported from abroad. Although the purchase price was much higher than the same period of last year and the cost pressure was high, the company has been actively digesting costs through other means. Increase retail prices.