For a pharmaceutical investment enterprise, the choice of the company's drug sales channels is very important, it marks the success or failure of the company. Therefore, for pharmaceutical companies, it should pay attention to drug sales channels. SMEs' sales difficulties and business bottlenecks are problems that will inevitably arise in the development. The old saying “take care to win the ship for years”. The sales profits of small and medium-sized pharmaceutical investment enterprises support the survival and development of the company and are the core of the company’s operations. Telephone investment is currently the lowest cost method for investment promotion.

Pharmaceutical investment channels include: exhibitions, advertising, product launches, and direct access to agents. Each of these methods requires a lot of financial and material resources and manpower. The development of communication on behalf of the generations makes it possible to “keep an eye on the eyes and ears,” and the use of a good marketing tool for the telephone will bring a lot of convenience to the work, and at the same time, it will save the manpower and financial resources of the pharmaceutical investment personnel. In the current pharmaceutical investment promotion media, some media have their advantages in terms of customer resources and distribution channels that are incomparable to other media, and establish cooperative relationships with these investment media.

The Pharmaceutical Investment Commissioner believes that a successful medical marketing staff should have the following five qualities: physical quality, psychological quality, moral quality, and professional quality. Must have a healthy body, plenty of energy, this is the essential capital for marketers to develop customers and create performance. Strong desire for success, perseverance and self-confidence are manifestations of the maturity of psychological quality. Honesty and trustworthiness and a strong sense of responsibility are the most basic moral qualities. Keen insight, rich product knowledge and superb social skills are the comprehensive manifestations of business quality.

Targeted product promotion for customers who specialize in a certain channel or in a certain area will achieve a multiplier effect. In view of the important role of current pharmaceutical exhibitions, pharmaceutical investment promotion personnel can also use their own market or channel development needs to take advantage of the opportunity of a trade attraction in a certain place to conduct local product promotion, business negotiation, forum communication, reception seminars, lecturers for local customers. Training, etc., can also be targeted to the development of a certain area or a channel of customers.

In addition, for pharmaceutical investment promotion companies, they choose a differentiated marketing model suitable for the pharmaceutical investment market, so that pharmaceutical investment enterprises can win in the investment market. The process of pharmaceutical investment promotion is also a process of self-promotion. According to the China Merchants Investment Network, in the context of reform and opening up, China's pharmaceutical market is facing a social environment of information explosion, proliferation of media, homogenization of product trends, and diversification of consumer markets, which has greatly diverted consumers' attention.