Wenzhou holiday economy: clothing mall business fire wedding consumer lead role

This eight-day National Day "Golden Week" consumer market in the end how hot? Yesterday, Wenzhou City Bureau of Statistics announced the results of market monitoring. According to the monitoring of 12 representative trading companies in the urban area and 11 well-known catering and accommodation companies, the characteristics of “holiday economy” in our city are obvious. 23 monitoring companies have accumulated sales of 250 million yuan, and the average daily sales have exceeded 31 million. Yuan is 2.1 times the average daily sales.

The prosperous "promotional wars" of major shopping malls and supermarkets ignited the residents' enthusiasm for consumption. According to the monitoring results, the accumulated sales of the 12 business enterprises for eight days reached 215 million yuan, and the average daily sales amount was 26.85 million yuan, which was 2.2 times that of usual. Among them, the clothing mall business is the hottest and the sales are 2.3 times as usual; the less popular bookstores have average daily sales of 1.8 times.

According to the monitoring results of 11 catering accommodation companies, the eight-day catering income reached 26.5 million yuan, a year-on-year increase of 1.0%. According to statistics from the Bureau of Statistics, during the National Day this year, the policy of toll-free highways was implemented for the first time. Wenzhou people returned home and increased their number of foreign tourists. This has driven the star-rated hotel business to a certain extent, but the consumption of wedding catering is still the protagonist of star hotels. In addition, the characteristic casual dining consumption was very strong, and the average daily sales of the four stylish specialty restaurants (fast food) was 1.6 times that of usual.

During the holiday season, the hotel passenger traffic in our city was generally stable. According to statistical monitoring, 7 star-rated hotel companies received a total of 15,000 guests, and the total accommodation income was 7.4 million yuan, which was the same as the same period of last year. The average daily accommodation income was 1.4 times that of usual, and the room occupancy rate was over 75%.

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